I have observed that reuse and recycling are in many cases used as an excuse to waste more: from plastic forks, to plastic bags, and all kinds of trashy disposables. The best answer I have is that reuse is way the most important, and it is no wonder it is mentioned first.
Let's remind ourselves and others that care, that:
-- if you are going to wash that plastic fork to reuse it, you may as well wash a reusable one.
--If you are going to recycle that plastic container, you still need to wash it to do so, so you may as well use a reusable one.
--If you are thinking of reusing that plastic bottle, bear in mind some plastic leach toxins, so you are way better off using a safe reusable container instead.
--If you are going to reuse that plastic bag to go shopping, you may as well have a reusable one, to show you are avoiding the waste altogether.
--Remember all that plastic waste is hardly recyclable. A few kinds of plastics can only be downcycled into lower grade junk, which means they will end up as toxic waste in a cycle or two anyways. Most plastics are not even downcyclable.
By all means, recycle, or downcycle as much as possible, but focus on avoiding the trash in the first place.
Reduce your use of things. Just take a moment when you bring things to your life, to consider whether you really need them.
Reuse the things you have, but focus on reusing things that will not pollute after you are done with them, that yo can either compost or truly recycle once they are no longer usable.
And Recycle.